Mission Accomplished

CME Brand Development

  • Client: The Virginia Modeling, Analysis, and Simulation Center
  • Year: 2023
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CME Brand Development Hero

Problem

The Center for Mission Engineering (CME) is an innovative and interdisciplinary research hub dedicated to supporting the exciting growth in defense manufacturing. They needed a versatile brand system that beautifully showcases the unification of various engineering disciplines, all working together to achieve mission success. Additionally, while having its own distinctive brand mark, the final logo must seamlessly align with the overall Old Dominion University brand.
CME Brand Development Brand Guide
CME Brand Development Color Guide

Solution

The final chosen brand mark beautifully captures the diverse types of engineering that CME brings together. We designed the circle pattern to remain open, symbolizing the endless and ever-evolving nature of these missions. Additionally, we provided a complete logo set and developed an interactive brand guidelines document to help CME maintain a consistent and cohesive brand presence across all platforms.
CME Brand Development Alternates