To give IIE a brand identity of its own while maintaining its connection to ODU, we drew inspiration from Norfolk’s deep maritime roots. The new logo features a compass rose icon paired with a clean wordmark that navigates seamlessly within ODU’s color palette and font family. The result is a refreshed identity that stands confidently on its own — reinforced by the tagline “Your FREE Business Navigator” — communicating both openness to the public and a clear sense of direction.