Guiding the Journey

PAF 2024 Annual Impact Report

PAF 2025 Annual Impact Report – Hampton, Virginia

Problem

The Patient Advocate Foundation needed their 2024 Annual Impact Report to do more than just inform—they wanted it to connect. The report had to work across formats: a polished printed version, an engaging online experience, reusable infographics, and a slide deck for live presentations. They wanted to highlight key data, patient stories, and video content in a cohesive, compelling package.
PAF 2025 Annual Impact Report – Print Design in Virginia Beach, VA
PAF 2025 Annual Impact Report – Infographics Design in Virginia Beach, VA

Solution

We brought “Diagnosis & Beyond, We Guide the Journey” to life as a cohesive multi-format report. The design centered around a unifying cover theme, complemented by patient stories, custom icons, and infographics that brought the data to life. Interactive elements allow readers to scan and watch embedded videos on mobile, creating a modern, multimedia storytelling experience that honors the patients and amplifies the Foundation’s mission. We also exported the infographics as standalone assets for PAF’s future use and developed a streamlined PowerPoint deck that distills the report into a clean, presentation-ready format. The report won GOLD in the 2025 Aster Awards for Healthcare Marketing & Advertising!
PAF 2025 Annual Impact Report – Cover and back cover create a unifying image
PAF 2025 Annual Impact Report – Cover design