Helping an Amazing Organization Shine

PAF Branding Update

Patient Advocate Foundation Logo – Logo design in Virginia Beach, VA


For over 25 years, Patient Advocate Foundation has been at the forefront of important issues within patient-focused healthcare. While the services and resources they provide patients in need are top-notch, they struggled to convey a unified brand. Their logo had been done years ago. There was a lack of file types and because the logo was too detailed overall, it was not flexible enough for an organization of their size.
Patient Advocate Foundation Logo Reversed
Patient Advocate Foundation Icon Mockup - Logo design Virginia Beach


A clean, minimal logo that will work across all formats was developed. “PAF” became the focus rather than the full name. Also, a full file set of 5 logo variations, 8 color options, and over 80 files helps to provide their media team with everything they will need while an interactive Brand Guidelines provides instructions on how to properly use the files.
Patient Advocate Foundation logo guidelines - Brand Guidelines in Hampton Roads