Providing Opportunity to the Disabled

VersAbility Resources Digital Campaign

  • Client: VersAbility Resources
  • Year: 2023
  • Agency: Howell Creative Group
VersAbility Resources Digital Campaign – Digital Marketing in Virginia Beach, VA

Problem

VersAbility Resources serves over 1,800 people with disabilities and their families each year in early childhood, student services, day support, residential, and diverse employment programs. They help provide government jobs for people with disabilities through regional and national government contracts. VersAbility needed help spreading the word about these opportunities and had available positions that needed to be filled.
VersAbility Resources Digital Campaign Downloadable Flyer – Marketing Funnel Services in Virginia Beach
VersAbility Resources Digital Campaign Display Ads – Marketing Funnel in Hampton Roads

Solution

We wanted to convey just how great these opportunities are, so we used a simple headline: “How Your Adult Child with Disabilities Can Make $67k/year.” We created a marketing funnel that targeted parents of children with disabilities and provided an incentive in the form of resources to help get the person they know employed. We served ads across multiple websites, job boards, and social media, directing users to a custom landing page that would gather their information. Once a user filled out the form, they were served an email campaign that told success stories and drove the users to apply. The campaign was a huge success in generating name recognition and driving applications.
VersAbility Resources Digital Campaign Email Campaign – Marketing Funnel in Newport News
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Employment Leads
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Promotional Emails Sent
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Impressions
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